Deodorant Stick Market Estimated to Reach $3.5 Billion by 2023

The deodorant stick market is estimated to be valued at roughly $2 billion in 2023 and is expected to reach a valuation of $3.5 billion by 2033, according to Future Market Insights (FMI).

 

The adoption of deodorant stick is likely to advance at a CAGR of 5.5% during the forecast period.

Sales of deodorant sticks are projected to surge on the back of growing emphasis on personal health. Surging awareness regarding personal hygiene and sanitation among consumers is increasing the sales of personal care products. Moreover, preference for natural ingredients and aromas in personal care products have helped shape the deodorant stick market. The demand for alcohol-free deodorant stick, especially for women, is anticipated to surge over the coming years. Besides this, consumers are increasingly becoming aware about the side-effects of deodorant infused with alcohol and chemicals.

 

Future Market Insights predicts a comparison and review analysis of the dynamics of the deodorant stick market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation. Some new advances that have taken place in the market include companies introducing natural and alcohol-free deodorant pocket-size sticks. Key players are introducing high-quality deodorant sticks with natural ingredients to increase their revenues and woo consumers.

 

Key reasons for this change in growth rate are attributed to the steady uptake of the market during the first half of the forecast period, owed to the surge in awareness regarding personal hygiene and sanitation among consumers. Old Spice in 2021 announced the launch of its first 0% plastic packaging deodorant made with 90% post-consumer recycled paper and with plant-based ingredients. Despite these prospects, there are some likely challenges that stay ahead for the industry, which include deodorants containing several chemicals such as Cyclomethicone, aluminum compounds, and others that may cause skin allergies so consumers are increasing the adoption of organic personal care products to avoid such issues, which is limiting the sales of deodorant sticks with alcohol.

The increasing number of dual-income families across the globe has resulted in an improved standard of living. With rising disposable income worldwide, consumers are increasing the adoption of luxury personal care products. Emphasis on personal grooming due to influence of social media has increased the sales of personal care products.

 

These factors are projected to propel the sales of deodorant sticks in the coming years. Key companies in the personal care industry have adopted digital marketing strategies and promotional campaigns to improve their brand presence. This has influenced the consumers in adopting the premium quality products such as deodorant sticks.

 

Due to this intense competition in the market, key players are focusing on introducing high-quality deodorant sticks with natural ingredients to increase their revenues and woo consumers. All these aforementioned factors are expected to fuel the demand in the market.

Deodorants contain several chemicals such as cyclomethicone, aluminum compounds and others, which may cause skin allergies. In addition, deodorant sticks with alcohol-content chemicals that cause an allergic reaction to sensitive skin.

 

Consumers are hence increasing the adoption of organic personal care products to avoid such issues, which is limiting the sales of deodorant sticks with alcohol. This is likely to restrict the growth in the market.

FMI estimates, the United States will account for highest share in North America deodorant stick market. As per Future Market Insights, North America is expected to hold over 29% of the overall share in 2023.

 

Sales in the US are expected to increase due to the heavy presence of leading personal care companies. These companies are investing extensively in promotional campaigns and marketing strategies to increase their sales. Additionally, they are also introducing organic products with different flavors and ingredients to woo the consumers. Key companies in the US are focusing on upgrading its product outlook and packaging quality to gain competitive edge.

 

For instance, in April 2021, Dove announced the launch of its first refillable deodorant with a stainless-steel pack, forgoing the plastic packaging, in the US. These deodorants were made available in the United States stores such as Target, Walmart, and across the online platforms. A slew of product endorsements and launches are expected to propel the demand for deodorant sticks in the US.

Europe’s deodorant stick market accounted for the largest market share between 2018 and 2022 and the trend is likely to continue over the forecast period. Increasing use of natural products in personal care products is one of the major factor fueling the demand in the region.

 

The UK is considered the most lucrative pocket in Europe deodorant stick market. Growth is primarily attributed to surging demand for organic hygiene products. Consumers in the country are inclining towards products that are eco-friendly and skin friendly. Key players in the UK are introducing deodorant sticks with glass packaging material. They are also focusing on developing products that contains natural ingredients such as jojoba, coconut oil, shea butter, and others, which are beneficial for the skin.

 

Companies such as Calvin Klein, Dove, Old Spice and others are introducing their natural ingredients brands such as Calvin Klein deodorants, Old Spice deodorant stick and others to cater to the growing demand. In addition to this, availability of a plethora of premium personal care brands in the country is augmenting the sales of deodorant sticks. On the back of these factors, the United Kingdom is expected to dominate the global deodorant stick market. As per the study, over 32% of deodorant stick sales are expected to be contributed by Europe in 2023.

FMI opines that the South Asia and Pacific deodorant stick market is expected to account for over 6% of global share in 2023. Rising disposable income and influence of social media has fueled the demand for luxury personal care products in the country.

 

The availability of premium brands through social media and awareness regarding personal grooming and hygiene is increasing the sales of deodorant sticks. Further, due to the growing trend of influencer marketing and the availability of large audience through international platforms, international companies are eyeing the India market to expand its customer base. Additionally, rising use of personal care products and emphasis on personal grooming in male population is one of the major factors facilitating the growth in the country. On the back of these factors, India is expected to emerge as the most lucrative deodorant stick market over the forecast period.

In terms of product, the alcohol-free deodorant stick segment is projected to lead the growth in the market. Personal care products with natural ingredients are gaining immense popularity across the globe.

 

Harmful effects and formation of skin allergies due to the chemical and alcohol content in the deodorant stick are fueling the demand for alcohol-free deodorant sticks. Hence, key companies are introducing products with plant-based and natural ingredients such as eucalyptus, jasmine cocoa butter, and others.

In terms of sales channel, the sales of deodorant sticks through online platforms are expected to increase at an impressive rate over the assessment period. Emergence of e-commerce platforms and penetration of social media have created lucrative growth opportunities for the market players.

 

The availability of a wide range of products and convenience of door-delivery is encouraging consumers to shop through online platforms. Also, with the option of customized packaging and growing environmental concerns has encouraged the key players to introduce eco-friendly products. Because of this, the glass packaging material segment is expected to witness significant growth in the deodorant stick market through 2023. Adverse impact on the environment due to the use of singlestick plastic and other materials is pushing the adoption of glass packaging materials.

The deodorant stick market thrives in a highly competitive landscape, driven by consumer demand for long-lasting odor protection and diverse scent options. Established brands with extensive product lines dominate the market, while innovative startups disrupt the industry with natural and eco-friendly formulations.

 

Consumer awareness of health and sustainability fuels the rise of new players, offering aluminum- and cruelty-free and organic alternatives. Private-label brands from major retailers further intensify the competition, targeting budget-conscious customers. As the market evolves, companies focus on unique marketing strategies, product differentiation, and research on skin-friendly ingredients to retain and expand their customer base.

Lion Corporation's product portfolio encompasses a wide array of personal care and household products. From toothpaste, oral care solutions, and skincare items to laundry detergents and cleaning agents, their offerings are known for their quality and efficacy, meeting diverse consumer needs.

 

The Body Shop is renowned for its ethical and sustainable beauty products. Their product portfolio includes skincare, body care, and makeup items, all made with natural and cruelty-free ingredients, empowering consumers to embrace beauty with a conscience.

 

KDC is a leading contract manufacturer providing an extensive product portfolio of beauty and personal care products. From hair care and skincare to bath and body care items, KDC offers comprehensive manufacturing solutions, supporting various brands in the industry.